GLORIA SKINCARE

PACKAGING AND LABEL DESIGN

Company:Gloria Skincare
Location:USA, NY
Service:Packaging design
Category:Medical & Pharmaceutical
5.0 100+ Reviews

Challenge

As we grow older, we gain a lot of different things from life — precious memories, years of priceless experience, enriching relationships, and of course, the inevitable signs of aging. It’s obvious that some of the effects of aging are more preferable than the other. Gloria’s anti-aging serum helps preserve the youthfulness of your skin so that the natural elegance and confidence that comes with aging is at the forefront, not unsightly wrinkles or signs of damage.

Essential moments in creating custom Packaging and Label Design

It was essential that we developed a packaging and label design for Gloria Skincare that was as luxurious and sophisticated as the product itself to the beauty industry market.

Result

Anti-aging beauty products are a dime a dozen but nothing stands out from the crowd more than quality does. Gloria’s anti-aging serum offers customers high-quality ingredients and high-quality results. Therefore, it was essential that our packaging and label design for Gloria Skincare conveyed the same sense of standard. With one look at our tasteful design, potential customers can immediately discern the level of elegance and effectiveness of Gloria’s products.

Target audience research

The simplicity and rich elegance of the packaging and label design for Gloria’s anti-aging serum directly appeals to the target audience. Hints of delicate femininity in the font and colors are evocative of youth and beauty. Customers searching through different beauty products will be able to visually discern the superiority of the anti-aging serum based on the product’s design.
Rather than overwhelm the senses with an abundance of distracting design elements, we aimed for a feeling of dignified minimalism that highlighted the purity and effectiveness of the product. By analyzing current industry trends and developing a unique, creative approach for Gloria Skincare, we ensured that the packaging and label design for the anti-aging serum would be effective yet visually interesting.

Finalization

Overall, our innovative design for Gloria’s anti-aging serum product successfully communicated the company’s brand image to their target market of customers searching for high-class beauty products that offer serious results.