Brand Mission
Bubulina creates products for children that help parents manage those precious first few years of life easier, such as the baby turban.
Brand Values
Affection – Bubulina is inspired by the affection between parents and children as well as the affection babies have for the entire world.
Beauty – Bubulina believes in creating beauty wherever possible to compliment the world, which was part of the print design for the turbans.
Health – Bubulina supports health at all stages of life. The company particularly supports health for young children through its products.
Growth – Bubulina supports growth throughout its operations, from employees to the young children who enjoy the products.
Brand Differentiation
Bubulina started with a series of turbans in beautiful floral prints for babies. The company differentiated itself from the plainer options on the market and provided parents with a high-quality option to protect their children’s hair.
Brand Voice
Bubulina uses a compassionate voice, similar to a parent talking to a friend. The brand voice focuses on sharing wisdom and how to make life easier for new parents. The brand voice helps Bubulina connect with its target audience, parents and friends of new parents.
Brand Identity
Bubulina relies on beautiful design and a compassionate brand voice. These foundational elements of its identity serve to form trust with new parents. The brand also built an intuitive, ongoing social media campaign that is integral to its identity.
Packaging Elements
Colors
Bubulina uses a soft color palette in its packaging and logo design. The company chose these colors so that the designs on its turbans stand out through the product windows.
Visuals
Bubulina’s logo centers around a family of elephants, while the packaging design focuses on a stylized baby face wearing the product in the box. The overall visual scheme is comforting.
Typography
Bubulina uses a script font for its logo and a rounded sans serif for the rest of the packaging. This decision creates contrast and visual interest without overwhelming the visuals.
Format
Bubulina uses a practical format with a beautiful illustration of a baby face. In addition, this design uses a product window, allowing the company to create more product variations without changing packaging.
Brand Targeting
Bubulina targets new parents. These parents often search for solutions to protect their child’s hair, their skin, or even just provide a better aesthetic. At this age, parents are just trying to find the best options for their children, which Bubulina delivers in a friendly package.
Brand Positioning
Bubulina is positioned on the high end of affordable. The brand uses premium materials and designs to deliver high-quality baby turbans. However, the price point still makes them an option for many parents looking for a new solution.