Ray Roman is a well-known cinematography company, and the owner decided the company needed new professional appeal for the team. Stan Agency accepted the challenge and began digging into the wedding cinematography industry so we could produce an awesome new custom t-shirt design the company could use for years to come.
- Saturated market
- Maintaining a recognizable yet professional appearance
- Usable on multiple products
Our first step was researching the audience who would be viewing the company t-shirt designs. It was actually the wedding cinematography clients we needed to focus on, not the team. Since Ray Roman is a highly sought-after company, we knew the custom t-shirt design needed sophistication, so the clients were not disappointed.
T-Shirt Research as a Custom Design Firm
Many companies now offer to design your own t-shirt options, so we had many options to draw from. We examined the market in the USA for specific trends in the wedding industry, as well as a team capable to design your own t-shirt design. From there, we also looked at how other companies handled the employee dress code for various events.
The major challenge with this project was striking a balance. We wanted to present Ray Roman with a recognizable design and fit with the overall company branding while still maintaining design suitable for a wedding. We found that going a little too far one way or the other completely changed how the t-shirt looked.
We drew a lot of inspiration from the wedding industry, and precisely, the historic locations many weddings are held. The old-world feel of elegance many bridesmaids want for their wedding day, the traditional wedding decorations, and even the classic invitations inspired us as we were working on this design.
From the beginning, we knew we needed a sophisticated and unique design for these company t-shirts. We decided to stick to classic elements as a team. That included fonts, monograms, and which shapes could appear on the design. The team used the decision to produce some innovative clothing designs.
Narrowing Down the Final Options
The design team produced several phenomenal concepts for this project. At the meeting to narrow down the designs, we began by considering the Ray Roman brand. Then we compared the ideas that were left against each other to determine if they met the uniqueness of the project required in a custom t-shirt design.