American Homestead brought Stan Agency an interesting custom order. The company works with patterns from cross stitch to quilt. The line needed new designs for its spring release. For this particular release, the company chose a bird and flower theme. We immediately jumped into creating unique options for American Homestead’s customers.
Challenge Components
- Saturated market
- Time-intensity
- Avoiding previously completed patterns
Industry Research
Our first step was diving into the fiber arts industry. We looked at everything from design your own cross stitch patterns to design your own fabric pattern. The industry itself is a diverse mix of traditional and innovative. We even found sites to design your own camo, pumpkin, and tile patterns in our search.
Audience Research
Fabric is typically something women invest in rather than men. This fact is true for most fiber arts. Therefore, we examined women’s buying preferences when it came to patterns before beginning the project design phase. We found that the age group American Homestead selected tended towards more traditional patterns. We decided to examine that.
Pattern Research as a Custom Design Firm
Once we knew about the industry and audience, it was time to investigate the patterns themselves. The team ended up returning to this phase a few times since we wanted something unique. We found how many distinct types of design your own fabric pattern operations were available as well.
Bonus Challenge
The challenge with this order was finding something unique in a well-saturated market. With so many design your own quilt pattern, fabric pattern, cross stitch pattern, and more, convincing people to buy premade patterns can be difficult. Advertising one successfully in such a saturated market is also a challenge.
Design Inspiration
Our design was guided by American Homestead’s initial order request. We spent a significant amount of time examining spring blooming flowers for this pattern. We also looked into birds that migrate during that period. We also examined the most successful floral fabric patterns for hints about creating a successful pattern layout.
Element Decisions
The spring theme limited our possible selection of flowers and birds significantly. We decided to stick to recognizable species that appear in large areas of the USA. From there, we let each designer take a design your own fabric pattern approach so as not to limit their creativity too much.
Narrowing Down the Final Options
The Stan Agency team produced several innovative designs your own pattern concepts. We began by examining the ideas against the principles of fabric design. Then we moved into looking at uniqueness on the market. From there, we used the American Homestead brand guidelines to achieve a decision on the best design your own fabric team submission.
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