Find Out About No.1 Journal Design in 2021 | Branding Agency Print Graphics

Journal Design


Ideas in Life presents unique journal concepts, and the company brought Stan Agency a unique challenge for the next journal design. The company wanted to produce a dog training journal for puppies. This would help new pet owners through basic potty training. We eagerly accepted this custom order.

Challenge Components
  • Niche market
  • Conveying the importance of the training method
  • Incorporating best education practices

Industry Research

Our first step was researching the puppy training industry. Not surprisingly, there are several different philosophies available. We looked into how all of these programs worked and what written materials those presented clients. We also looked at the best practices for educating dog owners in general.

Audience Research

Dogs are a cross demographic pet. They do not have a specific audience type that appears before the owner adopts a dog. However, that does not mean that there are not some defining characteristics that helped with our journal design process. We looked at the various learning styles of the gender most likely to do the training to help us design.

Journal Research as a Custom Design Firm

We also examined the journal field in general. This field covers everything from blank pages to motivational tools to high tech organizers. We found a lot of evidence for including significant amounts of white space and images during this search. The team took these basic principles into account as they designed the new journal.

Bonus Challenge

The tricky part of this custom order was creating a journal design that helped people stick to the method Ideas in Life used for puppy potty training. The process is inherently stressful. Many people look for shortcuts. However, taking those shortcuts does not benefit the puppy or the owner long term. Conveying that is of utmost importance.

Design Inspiration

A lot of our design inspiration came from more traditional journals. Those journals are a space to record progress and life events. We wanted the new journal design to provide the same. We also made sure to take design inspiration from current teaching methods. That way the technique would come through clearly.

Element Decisions

Since this journal design involved puppies, it only made sense to include them in the design in multiple places. However, we left the design team to figure out exactly how they wanted to include the dogs. We also instructed the team to look at other Ideas in Life products for elements that fit.

Narrowing Down the Final Options

As always, the design team produced several awesome journal concepts. We began by eliminating those that were not professional enough. Then we examined the Ideas in Life brand guidelines and how this journal design fits with the company’s other products. From there, we checked the ideas for quality in a focus group setting.


The result was a practical journal design that Ideas in Life took to the USA customer base. The journal design was easy to produce and transport. This fact fit into the overall marketing plan well. Ideas in Life reached back a month ago to let us know that the journal design had taken off in pet stores across the country.

The Deliverable

The Final Package:
  • One complete custom journal design
  • Separate package design elements for reuse
For the final design, we incorporated a dog on the grass and a dog silhouette for contrast on the white background. Inside, we included a lot of white space to scribble notes in. We also used educational best practices regarding images and text spacing. We look forward to working with Ideas in Life in the future on other training journal designs.
Find Out About No.1 Journal Design in 2021 | Branding Agency Print Graphics