ORTHOFORTIN

VITAMIN PACKAGING DESIGN

Company:German Capital Pharma GmbH
Location:USA, Washington
Service:Packaging design
Category:Medical & Pharmaceutical
5.0 100+ Reviews

Challenge

Orthofortin brought Stan Agency another custom order. This time, it was for the Zimacal supplement. The supplement offers numerous health benefits. We accepted the order and began work immediately.

Challenge Components

Saturated market
Conveying the importance of the supplement
Consumer supplement wariness

Research as a Custom Vitamin Packaging Design Firm

We began vitamin packaging design research with the vitamin industry. We then examined several competitors’ vitamin packaging designs. This process revealed how crowded many vitamin packaging designs are and how minimalistic the packaging can be.

Bonus Challenge

The additional challenge with this vitamin packaging design project was conveying all the benefits. Zimacal is a multipurpose supplement. We needed to share all the possibilities, regardless of whether someone hits the gym.

Design Inspiration

Our big vitamin packaging design inspiration was the Orthofortin brand. The company uses organic and abstract branding. By incorporating these elements, the completed vitamin packaging design would fit the overall brand.

Narrowing Down the Final Options

The professional Stan Agency team built several vitamin packaging design concepts. We then eliminated the ideas that were too flashy. From there, there was a clear, visually appealing vitamin packaging design concept.

Result

The Orthofortin team enjoyed the vitamin packaging design and stated it matched its other products well. Once the company produced the packaging, the in-store sales received a bump. The vitamin packaging design also received positive customer feedback.

The Deliverable

The Final Package:

One complete custom vitamin packaging design
Separate package design elements for reuse

The completed vitamin packaging design featured a white field with red accents. We created movement in the red areas with wavy lines. We also enumerated the potential product benefits. Stan Agency looks forward to helping Orthofortin again.