- Company: Bono
- Location: Italy
- Service: Packaging design
- Category: Food & Drink
Companies like Bono Pizza always present our agency with a unique set of obstacles. Bono had a unique concept: classic frozen pizzas for connoisseurs where the quality of ingredients spoke for themselves. But they were trying to set themselves apart in the number one pizza market in the USA. The challenge: how to achieve notoriety via innovative creative packaging design.
From the onset, we understood that Bono was trying to reach pizza connoisseurs who wanted to enjoy pizzas from home at a low cost. Their brand had to sell high quality at an affordable price. Classic color schemes are helpful in helping customers associate with flavors they’re familiar with, but we’ve all seen countless examples of creative frozen pizza package design with little red, white and green Italian flags.