- Company:Umami Food Studio
- Location:South Africa
- Service:Branding, label design
- Category:Food & Drink
Our challenge was to create distinctive hot sauce label designs that highlighted the individual flavor profiles of each unique type of Just Pour’s sauce. In cooking, sauce acts as a complement to the other ingredients, building upon the flavor but never overwhelming the overall taste. High-quality sauces let the flavor speak for itself. With that in mind, we utilized the same concept in our sauce label design.
Our intent was to create sauce label design that was bold and eye-catching without becoming overwhelming. The inspiration in the hot sauce label design had to be innovative and distinctly different from competing companies’ sauce label design. Rather than rely on previous hot sauce labels currently trending, we sought to develop a unique design that spoke to the depth of taste in Just Pour’s sauces. As a brand, Just Pour needed a hot sauce label designs that would target customers in supermarkets searching for high-quality cooking products to use in their meals. Our designs sought to reflect that demand.