LocalKnowledge brought a creative challenge for the company’s Merino base layer clothing package design. Stan Agency accepted the challenge and began putting together a unique clothing packaging design that would stand out on the activewear shelves. It took a significant amount of research and several concepts, but the team nailed the design.
Challenge Components
  • Niche market
  • Conveying all the benefits
  • Inspiring consumers

Research as a Custom Packaging Design Firm

Stan Agency takes the research phase of each project seriously. We examined the trends in the intended markets, including the USA. Merino wool clothing fits in multiple markets, from travel clothing to adventure wear. That gave us many examples of clothing package design from which to draw ideas.

Bonus Challenge

The particular challenge with this clothes packaging design is conveying all the benefits. Merino wool is more expensive than other clothing options, so consumers need the benefits illustrated for them. We needed to include as many benefits of Merino wool into our clothing packaging design as possible, so consumers have more reasons to buy.

Design Inspiration

We decided that we wanted to focus on the adventure wear market as the team was creating concepts. This choice provided us with ample inspiration from a variety of climates. We also examined the LocalKnowledge brand for other inspiration since the company already had successful products on the market.

Narrowing Down the Final Options

The concepts the package design team came up with ranged from subtle to florescent. We removed the designs that were too far outside of the established clothes packaging branding guidance. Then we examined the remaining concepts for eye catchiness and how well the design conveyed the benefits of Merino wool.


The LocalKnowledge team liked the design and began production of the clothing package design with a suitable packaging manufacturer. The company timed the release with a new social media campaign. Stan Agency was told the latest sales data looked promising and showed increases, so the clothing packaging design we produced would get another run.

The Deliverable

The Final Package:
  • One complete custom package design
  • Separate package design elements for reuse
The final design features an inspiring mountain scene that wraps around most of the clothing packaging design. It also includes a foldout list of features, so even the most discerning consumer has the necessary information at their fingertips. Yellow accents round out the design. We look forward to working with LocalKnowledge again in the future.