- Company:The Healthy Chocolate Company
- Service:Packaging design
- Category:Food & Drink
For Healthy Chocolate, it was essential to create an innovative chocolate packaging design as decadent as the flavor of the chocolate itself. Chocolate is a product multifaceted in its connotations; it can evoke images of comfort, romance, and self-indulgence, a treat to be savored when given the chance. In order to best promote the product to a potential customer base, the chocolate packaging design needed to convey the depth of flavor and the superior quality of the ingredients used in making.
The inspiration for the chocolate design packaging stemmed from two essential demands: creating a design scheme to reflect the taste of the chocolate and highlighting the essential ingredient information in an easily readable manner. Our agency’s innovative concept focused on smooth, regal shapes, rich colors, and eye-catching font in order to catch the attention of customers not content with purchasing the average chocolate bar, but rather who are deliberately seeking a delicious product that is vegan, gluten-free, and health-conscious.