THE HEALTHY CHOCOLATE

CHOCOLATE PACKAGING DESIGN

Company:The Healthy Chocolate Company
Location:Australian
Service:Packaging design
Category:Food & Drink
5.0 100+ Reviews

Challenge

For Healthy Chocolate, it was essential to create an innovative chocolate packaging design as decadent as the flavor of the chocolate itself. Chocolate is a product multifaceted in its connotations; it can evoke images of comfort, romance, and self-indulgence, a treat to be savored when given the chance. In order to best promote the product to a potential customer base, the chocolate packaging design needed to convey the depth of flavor and the superior quality of the ingredients used in making.

Result

The inspiration for the chocolate design packaging stemmed from two essential demands: creating a design scheme to reflect the taste of the chocolate and highlighting the essential ingredient information in an easily readable manner. Our agency’s innovative concept focused on smooth, regal shapes, rich colors, and eye-catching font in order to catch the attention of customers not content with purchasing the average chocolate bar, but rather who are deliberately seeking a delicious product that is vegan, gluten-free, and health-conscious.

Packaging design for chocolate is as much about sharing information as it is about eye-catching visual details. For Healthy Chocolate’s packaging design, showcasing the product’s key features was essential. The healthy aspects of Healthy Chocolate are one of the most attractive features that the product has. Clarifying the vegan and gluten-free content to customers, along with other relevant ingredient information, was a high priority in our agency’s chocolate packaging design. Additionally, each type of chocolate required slightly different packaging in order to make the unique flavoring of each product more distinct. The colors of all four chocolate flavors are rich and appealing, ranging from warm brown tones to crisp navy. The gold font remains the same in every chocolate packaging design, conveying luxurious taste. Overall, the professional quality of the chocolate packaging design accurately reflected the quality and essence of the Healthy Chocolate product.