CREATIVE LABEL DESIGN

Challenge Components

• Niche market
• Creative label for creative consumers
• Consumer wariness

Research as a Custom Creative Label Firm

The first step we took was examining Lieberge’s competitors. We looked at the company’s packaging and labels to ascertain market trends. From there, we also discussed the other products in Lieberge’s brand. That way, we could incorporate common elements and cohesion.

Bonus Challenge

The added challenge for this project was figuring out the creative aspects. Creative people were going to buy these pens. Therefore, our creative label design needed to impress them without being overwhelming. That was a hard balance to find.

Design Inspiration

Art was our primary inspiration. The pens are water brushes, which connected to watercolor. The team decided to incorporate elements of that along with samples of what the brushes can do. We also decided to work more of Lieberge’s branding into the design.

Narrowing Down the Final Options

The creative label design team delivered several amazing concepts. Each one was unique, but we were able to remove some of the ideas using the brand criteria. Then we moved into side-by-side comparisons so we could find the design that stood out on art store shelves.

The Deliverable

The Final Package:

• One complete custom creative label design
• Separate package design elements for reuse

The final design featured an abstract red and gold painting on a black background. The label design fits the box perfectly. We look forward to working with Lieberge again on future projects.