Journey Crafts create heat transfer vinyl for custom t-shirt designs, and the product needed a packaging design. Journey Crafts had tried other t-shirt design packages before. However, none met the company’s approval. Stan Agency accepted the challenge and put our amazing design team to work.
Challenge Components
- Saturated market
- Unique product aspects
- Consumer expectations
Research as a Custom T-Shirt Design Packaging Firm
We examined the t-shirt art industry. We also looked at t-shirt design packages from competitors in the USA. We noticed several market trends that we wanted to avoid. Many of the t-shirt design packages we saw were blindingly colorful or abstract.
Bonus Challenge
The additional challenge with this t-shirt design package project was consumer expectations. We needed a design that wowed the consumers wherever they shopped. We also needed t-shirt design packaging that helped consumers store the heat transfer vinyl sheets.
Design Inspiration
The product served as our primary design inspiration. We needed t-shirt design packaging that modified t-shirts. Choosing this option was logical. We also knew we needed some attention-grabbing colors and contrast for the t-shirt design packages.
Narrowing Down the Final Options
Our creative design team produced several t-shirt design packaging concepts. We began by eliminating those that were too flashy. Then we considered which packaging ideas had the most visual appeal in-person and online.
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