JOURNEY CRAFTS Packaging
JOURNEY CRAFTS

T-SHIRT DESIGN PACKAGES

Challenge

Journey Crafts create heat transfer vinyl for custom t-shirt designs, and the product needed a packaging design. Journey Crafts had tried other t-shirt design packages before. However, none met the company’s approval. Stan Agency accepted the challenge and put our amazing design team to work.
Challenge Components
  • Saturated market
  • Unique product aspects
  • Consumer expectations

Research as a Custom T-Shirt Design Packaging Firm

We examined the t-shirt art industry. We also looked at t-shirt design packages from competitors in the USA. We noticed several market trends that we wanted to avoid. Many of the t-shirt design packages we saw were blindingly colorful or abstract.

Bonus Challenge

The additional challenge with this t-shirt design package project was consumer expectations. We needed a design that wowed the consumers wherever they shopped. We also needed t-shirt design packaging that helped consumers store the heat transfer vinyl sheets.

Design Inspiration

The product served as our primary design inspiration. We needed t-shirt design packaging that modified t-shirts. Choosing this option was logical. We also knew we needed some attention-grabbing colors and contrast for the t-shirt design packages.

Narrowing Down the Final Options

Our creative design team produced several t-shirt design packaging concepts. We began by eliminating those that were too flashy. Then we considered which packaging ideas had the most visual appeal in-person and online.

Result

The Journey Crafts representative approved the t-shirt design package. The company was able to produce the containers quickly. We’ve observed Journey Crafts growing as the company markets itself more efficiently.

The Deliverable

The Final Package:
  • One complete custom t-shirt design package
  • Separate package design elements for reuse
The completed t-shirt design package included a bright teal t-shirt and a white background. This signified what the product did. We also incorporated the Journey Crafts logo on the package interior. We look forward to working with Journey Crafts again.
JOURNEY CRAFTS Packaging
JOURNEY CRAFTS Packaging
JOURNEY CRAFTS Packaging
JOURNEY CRAFTS Packaging
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