Ultaura brought Stan Agency an exciting CPG/packaging design challenge. Ultaura aimed to market a gemstone water bottle in several markets, including the USA. The company needed custom packaging that helped them sell the water bottle, stand out, and still respected the tranquility many of their users seek.
Challenge Components
- Niche market
- Creating a new packaging tactic
- Including the spiritual aspect
Research as a CPG Packaging Firm
As a premier CPG/packaging design firm, we dove deep into the market for specialty water bottles and gemstone bottles in particular. We discovered that minimalism is a common design theme and that many companies used tubes for packaging. This research also showed us how unique our design needed to be so Ultaura could stand out in the space.
Bonus Challenge
Gemstone water bottles are a highly niched market aimed at people who believe it will improve their overall wellness and, in some cases, spirituality. Consequently, we had to be careful about which colors and designs we picked. For this audience, flow and serenity tend to be paramount. The CPG/packaging design needed to fit their ideas.
Design Inspiration
The intended audience removed some design styles, such as pop art, from consideration immediately. However, that still left minimalism, abstraction, realism, and more for our CPG packaging design team to consider. The agency enjoyed the unique challenge and presented well over a dozen creative designs for consideration.
Narrowing Down the Final Options
With so many outstanding options, narrowing down possible CPG/packaging designs was difficult. We discarded those that used the brightest colors first since that might repel the audience. Then we worked the plans down until we arrived at an innovative design with beauty and simplicity.
100+ Reviews
