Cecile’s placed a cardboard packaging design custom order with Stan Agency. The company reimagined the Turkish delight. This unique sweet cardboard packaging design required attention to detail, and the Stan Agency team took care of it.
Challenge Components
- Niche market
- Conveying modern and traditional
- Consumer taste wariness
Audience Research
Our first step was examining who buys Turkish delights. We looked at consumer profiles from markets from the USA to Canada. We found demographic trends, which were useful in targeting the cardboard packaging design.
Research as a Custom Cardboard Packaging Design Firm
We also examined market trends and direct competitors’ cardboard packaging designs. This research type helps our cardboard packaging designs stand out on shelves. For example, other packaging designs tended to only showcase the Turkish delight and showed nothing about the flavor.
Bonus Challenge
The added challenge with this cardboard design project was the consumer. Turkish delights are a specific treat that many people have tried and not liked. Cecile’s created a different treat. We needed to convey the modern twist with the cardboard packaging design.
Design Inspiration
The Turkish delight was our main inspiration. We find these sweets fascinating, and the mix of flavors is superb. We also incorporated several traditional style details into the cardboard packaging design. This created a lovely antique look.
Element Decisions
The big question consumers have about sweets is the flavor. We decided that element would be the primary consideration for the cardboard packaging design. However, the innovative design team disagreed on how to do this. We allowed everyone to make their own design decisions.
Narrowing Down the Final Options
Our professional team returned several cardboard packaging design concepts. We tested the ideas for branding. Then the group debated the ideas and which conveyed the flavors best while remaining traditional looking.
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