PTG

MEDICAL PACKAGING THERMOFORM DESIGN

Company:Packaging Technology Group
Location:USA, NY
Service:Packaging design
Category:Medical & Pharmaceutical
5.0 100+ Reviews

Challenge

Packaging Technology Group (PTG) brought a unique packaging problem to Stan Agency. The company needed a unique design for its medical packaging thermoform design line. This type of temperature-controlled packaging helps ship medical items around the world and can save many lives when done correctly.

Challenge Components

Niche market
Multiple varieties of product
Scalable

Research as a Custom Packaging Design Firm

The first step involved identifying other companies in the medical packaging thermoform design field. Since it is a niche market, there are only a few. We then compared all this competitor data to create a set of design parameters. Additionally, the team decided on how to include the labeling necessities.

Bonus Challenge

The challenging part of this medical packaging thermoform design involved the distinct product variations PTG intended to bring to the market. These variations would meet different temperature standards, which is vital for shipping. However, that meant we needed to account for packaging design variations and develop a plan.

Design Inspiration

We drew significant inspiration from the medical field, which frequently uses this type of packaging. From there, we moved into medical packaging thermoform design competitors. Finally, we decided that a minimalist approach would best suit PTG’s existing branding and company philosophies.

Narrowing Down the Final Options

Choosing a single medical packaging thermoform design from the innovative ideas our team presented was difficult. At first, the group narrowed down the concepts based on how well they felt the plans matched PTG’s brand. Then we moved into considerations like the cost to produce before deciding on the final design.

Result

PTG took the medical packaging thermoform design to market and informed Stan Agency that they are receiving favorable feedback. The packaging made its way on to the market successfully, and PTG expanded its production capabilities as it carried the company into new markets in need of thermoform design.

The Deliverable

The Final Package:

One complete custom box designs
Separate package design elements for reuse

The medical packaging thermoform design operated on minimalist principles, with the label elements all located in the same place on each design. This choice allowed for brand cohesion as we changed the color and pattern in the strip to match each box’s intended purpose. We look forward to working with PTG again as the company expand its product lines.