Metranos presented a unique custom order. The company creates organizers. This time, Metranos needed a tea packaging design for its new tea bag organizer. We accepted the order and began work immediately.
Challenge Components
- Niche market
- Shelf apparentness
- Universal appeal
Audience Research
Our first tea packaging design step involved figuring out who buys tea organizers. The answer tended towards women in their 30s and 40s. We used the demographic information while considering layouts.
Research as a Custom Tea Packaging Designs Firm
We also examined the tea and organizer industries. These market trends wood or plastic. We found the designs also tended towards plainness, which was not an acceptable option. We decided not to use that direction.
Bonus Challenge
The exceptional challenge with tea packaging designs involved the niche market. In places like the USA, tea is not a common commodity. That meant the consumer pool was limited, and we needed a tea packaging design that appealed to all.
Design Inspiration
We decided to take a modern approach early in the tea packaging design process. The original teas served as inspiration. These green leaves do not resemble many tea bags today. We wanted to evoke the old image since many consumers still use it.
Element Decisions
We knew we needed to incorporate tea leaves heavily. However, the design group disagreed regarding the best method. Ultimately, most element decisions remained in the hands of each packaging designer.
Narrowing Down the Final Options
The professional design team brought several tea packaging design concepts. After removing those that were cluttered, we compared the ideas and branding. From there, we held a shelf test for visual appeal.
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