TEA PACKAGING DESIGN

Challenge Components

• Niche market
• Shelf apparentness
• Universal appeal

Audience Research

Our first tea packaging design step involved figuring out who buys tea organizers. The answer tended towards women in their 30s and 40s. We used the demographic information while considering layouts.

Research as a Custom Tea Packaging Designs Firm

We also examined the tea and organizer industries. These market trends wood or plastic. We found the designs also tended towards plainness, which was not an acceptable option. We decided not to use that direction.

Bonus Challenge

The exceptional challenge with tea packaging designs involved the niche market. In places like the USA, tea is not a common commodity. That meant the consumer pool was limited, and we needed a tea packaging design that appealed to all.

Design Inspiration

We decided to take a modern approach early in the tea packaging design process. The original teas served as inspiration. These green leaves do not resemble many tea bags today. We wanted to evoke the old image since many consumers still use it.

Element Decisions

We knew we needed to incorporate tea leaves heavily. However, the design group disagreed regarding the best method. Ultimately, most element decisions remained in the hands of each packaging designer.

Narrowing Down the Final Options

The professional design team brought several tea packaging design concepts. After removing those that were cluttered, we compared the ideas and branding. From there, we held a shelf test for visual appeal.

The Deliverable

The Final Package:

• One complete custom tea packaging design
• Separate package design elements for reuse

The completed tea packaging design drew heavily on the tea leaves greenery. We incorporated the tea leaf motif heavily. The design also contains a significant contrast. We look forward to working with Metranos again.