- Company:Boston Scientific
- Location:USA, Texas
- Service:Packaging design
- Category:Medical & Pharmaceutical
Superion presented a unique medical device packaging design challenge. The device was an interspinous spacer developed by Boston Scientific, which helps alleviate pressure between the vertebrae in the spine. This medical device packaging needed to convey that, look attractive, and stand out in the niche medical device market.
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Superion placed the medical device packaging design in immediate circulation. Feedback began coming in about how easy the new packaging was to work with and its durability. There was also a bump in sales, and medical device company representatives indicated that the improved packaging helped them better meet its sales goals.