Check Out No.1 Futuristic Packaging Design

Challenge

Superion presented a unique medical device packaging design challenge. The device was an interspinous spacer developed by Boston Scientific, which helps alleviate pressure between the vertebrae in the spine. This medical device packaging needed to convey that, look attractive, and stand out in the niche medical device market.

Challenge Components

Niche market
Ease of use
Compliance requirements

Research as a Futuristic Packaging Design Firm

This order was fascinating to research, as futuristic packaging has changed over the years. There are also requirements for medical device packaging, especially in the USA. These labeling requirements needed to fit on the medical packaging as well as design needed to be futuristic. After researching, the whole team was involved in a brainstorming session

Bonus Challenge

The challenge with medical device packaging for companies is creating ease of use. For example, medical device packaging needs to be protective of the content so that they remain sterile. However, medical personnel may complain if the futuristic packaging design makes it difficult to get into. These contradicting requirements make the packaging design process enjoyable.

Futuristic Packaging Design Inspiration

Our chief inspiration was the medical field this device packaging became a part of. There are many unique ways to represent the human body and what the design was, so we had all the elements we needed. Additionally, Boston Scientific is a prolific medical device producer, so we were able to draw inspiration from there as well.

Narrowing Down the Final Options

The design meetings for this fmedical device packaging design were futuristic. We initially knew we wanted to represent what the device did. That played an enormous part in the various ideas. We worked our way down to a final decision to keep the packaging relatively simple so that the device itself was the primary focal point.

Result

Superion placed the medical device packaging design in immediate circulation. Feedback began coming in about how easy the new packaging was to work with and its durability. There was also a bump in sales, and medical device company representatives indicated that the improved packaging helped them better meet its sales goals.

The Deliverable

The Final Package:

One complete custom box design
Separate package design elements for reuse

The final futuristic device packaging design featured a darker color palette with a sketch of a spine drawing in attention. Over the spine, we superimposed the device. This medical device packaging included durable material instructions. We look forward to working on other medical device packaging as new products come to the market.

FUTURISTIC PACKAGING DESIGN