BEVERAGE LABEL DESIGN

Challenge Components

• Saturated market
• Simple design
• Consumer health wariness

Research as a Custom Beverage Label Design Firm

Our first beverage label design step involved examining the broader smoothie pouch market trends. Then we pulled several USA direct competitors and reviewed their beverage label designs. We discovered that beverage label designs tended to go illustrative or minimalist.

Bonus Challenge

The added challenge to this beverage label design was the market. There are several well-established smoothie companies. This competition makes beverage label design more critical. We needed something that stood out on the shelves.

Design Inspiration

The Whirlz brand inspired most of the colors. Meanwhile, we examined successful beverage label designs and smoothie packaging. This helped us decide what consumers looked for on beverage label designs. That inspired many of the creative element decisions.

Narrowing Down the Final Options

The professional designers produced several beverage label design concepts. We tested the ideas using a side by side comparison. Then we brought in a focus group. This group helped us narrow down which beverage label design stood out to consumers.

The Deliverable

The Final Package:

• One complete custom beverage label design
• Separate package design elements for reuse

The final beverage label design was elegant and simple. We illustrated the primary fruit ingredients. Then we used Whirlz’s branding for the label colors containing the other relevant information. We look forward to working with Whirlz again.