SLEEPIE

FACE MASK PACKAGING DESIGN

Company:Sleepie
Location:USA, NY
Service:Packaging design
Category:Cosmetics & Beauty
5.0 100+ Reviews

Challenge

Sleepie presented a unique face mask packaging design custom order. The company needed Stan Agency for a packaging design that worked on both shelves and shipping. We accepted the order and began work immediately.

Challenge Components

Niche market
Breaking consumer habits
Luxury feel

Research as a Custom Packaging Design Firm

We examined the face mask industry trends first. Then we looked at several market competitors’ face mask packaging design. The industry uses a wide variety of packaging styles. Our face mask packaging design needed to stand out and therefore took a distinct direction.

Bonus Challenge

The additional challenge with this face mask packaging design problem was breaking consumer habits. Consumers tend to stay with the same brands. This familiarity can be challenging to overcome so the consumer tries a new product.

Design Inspiration

The primary face mask packaging design inspiration was luxury make-up. Several brands use soft colors and patterns for the luxurious feel. From there, we found color schemes that suggested peaceful sleep.

Narrowing Down the Final Options

The professional design team returned many face mask packaging design ideas. We eliminated those that were not luxurious enough. Then we tried each face mask packaging design concept to find the most visually appealing.

Result

The Sleepie team was excited about the face mask packaging design. The company quickly produced the packaging and placed it on the shelves. Sleepie later indicated that sales exceeded projections and that the face mask packaging design helped it sell well online.

The Deliverable

The Final Package:

One complete custom face mask packaging design
Separate package design elements for reuse

The completed face mask packaging design featured a marbled tray and white container. We used a pink watercolor element to set off the label. Then we added simple text. We look forward to assisting Sleepie again in the future.