Our challenge for Simply Edible was to design multiple, cohesive food simple label designs for all of the distinct cookie dough flavors in a way that highlighted each unique flavor profile. Edible cookie dough is an innovative snack that allows customers to indulge in the delicious flavor of cookie dough without worrying about any of the health issues that potentially come from consuming the real thing.
Bonus challengeThe food simple label design had to showcase the great taste of the product to a large target market of snackers looking to treat themselves to an exciting and special product.
Simply Edible required packaging and labeling design for their edible cookie dough product. Regardless of flavor, each different type of dough is packaged like a present. The fun and engaging shapes on the packaging draw attention to the product, and the creative label design makes each unique flavor special. The final result was an appealing, custom-made label that catches the attention of indulgent shoppers seeking a new, tasty product to obsess over.