SKINCARE PACKAGE DESIGN

Challenge Components

• Saturated market
• Conveying the USP
• Consumer skincare claim wariness

Research as a Custom Skincare Packaging Design Firm

We began looking into KDHL’s target markets. This provided some unique trends in skincare beliefs. We also examined other 24-caret gold serum packages. This examination led to a trend list we wanted to avoid.

Bonus Challenge

The added challenge with this project was the consumer wariness. Skincare products in the USA are not required to prove they work definitively. The target client likely tried other products and was disappointed. We needed a skincare packaging design that convinced them KDHL was different.

Design Inspiration

We wanted to convey luxury. That’s what most people think of when they hear 24-caret gold. We examined the existing KDHL branding for reusable elements. We also collectively decided that we wanted to use minimalist principles within the concepts.

Narrowing Down the Final Options

The professional design team created several innovative skincare packaging design concepts. We started by eliminating those that did not convey enough luxury. Then we moved into identifying the product that stood out in a shelf comparison test.

The Deliverable

The Final Package:

• One complete custom skincare packaging design
• Separate package design elements for reuse

The completed skincare packaging design featured a soft gold tone. Accent lines matched between the bottle and the skincare packaging design. We enjoyed the project challenge. We look forward to working with KDHL again.