MODERN PACKAGING DESIGN

Challenge Components

• Niche market
• Developing new ways to convey the product
• Well established competition

Research as a Modern Packaging Design Firm

At Stan Agency, research is always our first step. We examined Hemli Home’s competitors, including both their package design and their sales data. From there, we investigated foot care in general, since that is the secondary product market. We looked for trends in each area along with the designs we wanted to avoid.

Bonus Challenge

The tricky part of Hemli Home’s order was figuring out a way to represent the foot scrubber on modern packaging that had not already been done. Many companies had already used the product forward approach, so standing out doing that would be difficult. We need to create a modern packaging design without copying the crowd.

Design Inspiration

We took most of our design inspiration from the area where the foot scrubber would be used, the shower. Most showers have straightforward and practical designs, but they also offer a retreat from life. We decided to channel that into our packaging design. That way, the whole package would look unique.

Narrowing Down the Final Options

The packaging design team came back with several advanced concepts. We began by checking that the designs did not invoke something else, such as the ocean. Then we considered which ideas represented the product and Hemli Home’s established brand best. That led to the water forward modern packaging design in use today.

The Deliverable

The Final Package:

• One complete custom box design
• Separate package design elements for reuse

The final design idea for Hemli Home’s order features a blue abstract art piece. This abstraction helps tie the modern packaging design to the bathroom. The rest of the packaging uses the same blues as it outlines the vital product information in an easy-to-read manner. We look forward to seeing Hemli Home expand further.