CLEAN PACKAGING DESIGN

Challenge Components

• Saturated market
• Legal labeling requirements
• Consumer wariness

Research as a Custom Packaging Design Firm

Our first step was researching market trends through competitor packaging analysis. We found that many cigarette companies choose colored packaging designs that draw the eye. We then knew we needed to work the design in the opposite direction.

Bonus Challenge

In the USA, cigarettes must meet strict labeling and packaging requirements. We researched these extensively. Then we needed a way to incorporate them into our overall clean packaging design. This balance between this necessity and aesthetics required careful consideration throughout our process.

Design Inspiration

Our clean packaging design inspiration came primarily from minimalism. The minimalist aesthetic is known for creating impactful designs without too many elements. This was also ideal because of the cigarette packaging regulations. We let the team have relatively free rein during the concept creation stage this time.

Narrowing Down the Final Options

The packaging design team produced several amazing clean concepts. We began the meeting using the brand and minimalism criteria. Then we considered ideas based on how well each stood out on a shelf against its competition.

The Deliverable

The Final Package:

• One complete custom clean packaging design
• Separate package design elements for reuse

The final clean packaging design featured a textured background. The relevant labels and warnings all included a solid border for readability, as well as the 7 Stars logo. We look forward to working with 7 Stars again on its next project.