- Company:TomV Make Up
- Location:USA, NY
- Service:Packaging design
- Category:Cosmetics & Beauty
The target for this project was to create a beauty packaging design that successfully represented the classic, femme fatale concept of beauty that the Ruby collection showcases. The palette itself offers rich colors that embody sensuality without overwhelming the senses, with pigments more focused on depth than on over-saturation of hue. Our challenge was to create the best beauty packaging design possible to accurately reflect the high-quality materials of the eye shadow in an attractive manner to make-up enthusiasts.
Sleek, sexy, with a hint of danger; every design choice was deliberately chosen to reflect this aesthetic created by the Ruby collection. Like a sharp stiletto heel, both gorgeous and pointed, the cosmetics package design had to look aesthetically appealing with seamless style. It was essential to create a beauty packaging design that conveyed the luxurious elegance of the Ruby product. The target audience for the Ruby collection was make-up collectors seeking a product of superior quality and timeless beauty.