- Company:Miray’s World
- Service:Label design
- Category:Food & Drink
When designing a food label for Miray’s Hazelnut Paste, the priority had to be placed on creating a label that was warm and appealing, similar to the rich, nutty flavor of the product itself. Miray’s Hazelnut Paste is an item that had to simultaneously market the high-quality flavor while still depicting itself as affordable and accessible to potential customers.
All of the visual elements for Miray’s Hazelnut Paste had to combine together to create a welcoming and appealing image. It was crucial to display the attractiveness of the product and superiority of the ingredients used in the paste without isolating any potential customers. Our goal was to create an effective food label design that would motivate customers to consider purchasing Miray’s Hazelnut Paste and infusing it as a staple food item in their home.