RSCDNA presented a unique conceptual packaging design order. The company creates paternity tests in the USA. It needed an exceptionally well-designed conceptual packaging to sell its tests, ship them, and have the samples returned. We accepted the order.
- Niche market
- Instructions included
- Consumer product wariness
Research as a Custom Conceptual Packaging Design Firm
Our first conceptual packaging design step was examining the paternity test market. We found a plethora of products and analyzed direct competitors’ packaging. We aggregated this research and decided to exclude certain elements from our own conceptual packaging design.
The significant challenge with this conceptual packaging design order was innovating the design. It needed to include clear instructions and a method of returning the samples. This made the conceptual packaging design more complicated since it also needed to draw the eye.
Our primary inspiration was the product’s outcome. DNA testing can help create families, and we wanted to depict that outcome. We also wanted to inspire calm through our conceptual packaging design. The paternity testing process is an anxious time.
Narrowing Down the Final Options
The professional design team introduced several creative conceptual packaging designs. We narrowed those concepts first on instruction clarity. Then we looked for the most calming conceptual packaging design idea.