NDK Living differentiates itself from competitive keto products and brands based on the quality of its products and the cleanliness of its brand. NDK Living actively invests in creating the best keto products without additives that can damage the results customers work for.
Towards that end, everything about NDK Living reflects the cleanliness and transparency involved with the products. That includes the brand packaging for the unique line of keto options and supplements.
NDK Living uses a friendly voice that is knowledgeable about keto and the struggles of sticking to the NDK keto plan when temptation is everywhere. This kind, understanding approach makes clean products more accessible to a broader audience.
NDK Living uses a mix of inspiration and real talk when it addresses the general public through options like social media. This choice, combined with the brand voice, humanizes the brand and attracts new customers.
NDK Living relies on a straightforward, clean brand, so the packaging designs it uses need to match. The white with contrasting green accents presented that image without straying into the stereotypical keto packaging.
As NDK is a wraparound keto option, the brand does include other colors and alternate designs for everything from syrup to ketone test strips. NDK’s identity in those cases is the logo and the background colors.
NDK Living targets those currently embracing keto and those considering the change. NDK Living supports a specific variety of keto, and people already adhering to keto may switch to improve their results from following a keto lifestyle.
NDK living is unisex in its targeting, though it does see slightly more sales from women due to the focus on female weight loss in general society. By taking a unisex approach and targeting anyone serious about their health goals, NDK Living gains new customers readily.
NDK Living is positioned as a specialty product supplier that makes items fitting the NDK keto plan accessible. This position is an affordable option for consumers who want to meet their health goals using the keto structure.
NDK Living also positions itself in the clean segment of the health market. The company delivers high transparency and specialty processing to help people meet their goals. The end result is a unique position.