Motivated Mindset incorporates professional, high-quality supplements as part of a healthy training and performance regime. While many agencies and brands attempt to do so, they lack the cohesiveness Motivated Mindset offers.
Motivated Mindset’s brand voice speaks with authority and aims to reach athletes who are ready to push their bodies. To do so, the brand uses an active voice similar to the people it wants to reach and uses a passion for training to achieve peak performance.
Motivated Mindset uses athletic images, videos, and captions when using the brand voice. Additionally, the brand is open about the challenges of becoming a top athlete, which fosters a sense of community.
Motivated Mindset uses a variety of attention-grabbing colors to set it apart on the shelf. These colors, while vibrant, generally sick to a non-traditional palette to better represent the uniqueness of the product to browsing customers.
Motivated Mindset uses a minimalist branding scheme based on the abbreviation for the company, MM. The M motif appears across all of the packagings, tying the products together even though each uses different colors.
Motivated Mindset uses two sans serif fonts throughout its packaging designs. This consistency helps the overall branded feel of the packaging and gives the company flexibility. The straightforward fonts also appeal to athletes who want to know exactly what they’re getting.
While Motivated Mindset offers products in everything from bags to medicine jars, each features the same hard angles of an M on the packaging design. This consistent, minimalist format creates a specific appeal to the products.
Motivated Mindset targets athletes who are ready to take their training to the next level. Motivated Mindset aims for serious athletes who may or may not have tried to supplement their workouts before and is open to skeptical athletes.
Motivated Mindset targets male athletes more so than female ones. This ratio is because the straightforward approach and branding tend to favor male athletes, and the marketing base is there due to the founding team being primarily male.
Motivated Mindset is an upper-scale supplement option due to its ingredients and supply chain. While the products are still affordable to many, Motivated Mindset positions itself for dedicated athletes.