Sea Blue
- HEX
- #274a4f
- RGB
39 74 79
- CMYK
82 49 50 47
About Larem Organic Skincare
Larem offers organic skincare and cosmetic products that live up to their promises. The company believes that organic skincare shouldn't be complicated or out of reach. Every bottle and jar meets the highest standards possible, Larem's, to ensure that every customer can achieve the result they're searching for. Larem upholds these standards and trailblazes within the organic skincare niche for a better tomorrow.
Logo Concept
Larem needed a versatile logo that worked with many different product styles. That ruled out many design concepts, so Stan Branding developed a simple yet effective alternative with the branded font that draws the eye without detracting from the other branding elements.
Packaging Design
Larem embraced a minimalistic branding plan. The company's packaging design tended to either rely on solid colors or on product windows that showcased the organic goodness. All packaging designs also met the USA labeling requirements specified by the FDA.
Light Brown
- HEX
- #917858
- RGB
145 120 88
- CMYK
35 42 61 27
Clean Skin
- HEX
- #c9b090
- RGB
201 176 144
- CMYK
21 28 44 6
Clean Skin
- HEX
- #f2e9e4
- RGB
242 233 228
- CMYK
6 9 10 0
Stan Branding Design Agency
X
Stan Branding Design Agency
X
Brand Voice
Larem uses a young and hip brand voice that discusses skincare as an influencer or friend rather than as an authority figure. The company believes this brand voice better resonates with the target age group.
Larem’s brand voice significantly influenced the product packaging line. The packaging design needed to match the young approach to brand voice, which narrowed down the options. Ultimately, the designers selected a minimalist approach that matches many customers’ lifestyles.
Brand Identity
Larem uses color and font to establish its identity. Due to the variety of containers in the product line, iconography was not selected. The brand identity elements needed flexibility so that all the containers had the same feel.
Brand Promise
Larem promises accessible organic skincare so everyone can love their skin. The company delivers this through rigorously tested products and helpful information that teaches people how to take care of their skin the organic way.
Larem envisions a world where everyone feels confident in their skin, no matter where they are in life. In this world, Larem sees itself in an exclusively organic field that puts caring for people first.
Brand Targeting
Larem targets younger people of all genders. The brand uses an inclusive policy regarding customers and emphasizes that skincare is for everyone. This approach has given the company many Gen Z customers, who are apt to respond positively to diversity.
Larem’s typical customer is in their late teens or 20s. These customers typically have a middling income and probably live with other people. These demographics help Larem grow since these customers are more likely to talk about the products.
Brand Position
Larem is seen as a newer option on the market. However, the company’s recent founding means it has less of a market foothold than more established organic skincare brands. The company currently focuses on its online presence.
Customers typically treat Larem as another product to try to see if it solves their skincare problems. However, most are amazed regarding the power of the organic skincare products from Larem and choose the brand for long-term use.