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Larem uses a young and hip brand voice that discusses skincare as an influencer or friend rather than as an authority figure. The company believes this brand voice better resonates with the target age group.
Larem’s brand voice significantly influenced the product packaging line. The packaging design needed to match the young approach to brand voice, which narrowed down the options. Ultimately, the designers selected a minimalist approach that matches many customers’ lifestyles.
Larem uses color and font to establish its identity. Due to the variety of containers in the product line, iconography was not selected. The brand identity elements needed flexibility so that all the containers had the same feel.
Larem promises accessible organic skincare so everyone can love their skin. The company delivers this through rigorously tested products and helpful information that teaches people how to take care of their skin the organic way.
Larem envisions a world where everyone feels confident in their skin, no matter where they are in life. In this world, Larem sees itself in an exclusively organic field that puts caring for people first.
Larem targets younger people of all genders. The brand uses an inclusive policy regarding customers and emphasizes that skincare is for everyone. This approach has given the company many Gen Z customers, who are apt to respond positively to diversity.
Larem’s typical customer is in their late teens or 20s. These customers typically have a middling income and probably live with other people. These demographics help Larem grow since these customers are more likely to talk about the products.
Larem is seen as a newer option on the market. However, the company’s recent founding means it has less of a market foothold than more established organic skincare brands. The company currently focuses on its online presence.
Customers typically treat Larem as another product to try to see if it solves their skincare problems. However, most are amazed regarding the power of the organic skincare products from Larem and choose the brand for long-term use.