EtaPharma differentiates itself in the crowded weight loss and health supplement markets through advanced research, high-quality products, laboratory testing, and customer support. These factors are what consumers are looking for with so many options available.
EtaPharma uses an authoritative brand voice mixed with a fun and outgoing personality. This mix helps the company connect with customers while still maintaining authority and trust in the brand.
EtaPharma uses a mix of inspirational content alongside the more scientific content surrounding its products. This content helps the company reach potential buyers and establish trust quickly, leading to more sales.
EtaPharma uses a clean, simple color scheme on all of its packagings. Most of the packaging is white to convey the quality and effectiveness of the compounds, evoking a clean lab. However, some of the visuals contain glimpses of color for contrast and product recognition.
EtaPharma’s packaging designs feature a geometric representation of the company’s compounds. While not accurate to the chemical compounds, it does give viewers a glimpse of the products’ complexity.
EtaPharma uses a futuristic sans serif font for its packaging labels, contrasting with the serif font used in the logo. Since the packaging is minimalist-inspired, this interplay between the two font types helps draw the eye.
As with many pharmaceutical-type packaging designs, the labeling takes up most of the space. However, by keeping the packaging format simple, the company has the agency to make changes as it increases its product line.
EtaPharma targets individuals who have been in the weight loss, nutrition, and health segments for some time. Unfortunately, these individuals have often tried and failed at least one diet. They also may be ready to give up on the whole endeavor if the next one doesn’t work.
Due to social attitudes, the target demographic is usually female from age 18 to 45. This group is under the most pressure to conform to a specific body shape and healthy lifestyle. EtaPharma helps meet those expectations without unreasonable plans.
EtaPharma is priced on the high end of affordable for the Italian weight loss and supplement markets. This position helps the company continue to produce high-quality options for people who want to control their health.
EtaPharma is also positioned by its branding. The calm, science-based approach to its products creates a brand position that’s elevated without feeling out of touch. As a result, it’s typically quite a contrast from the industry competition.