Check Out No1 Fun Packaging Design in 2021

Challenge

The Vegain Bros brought Stan Agency a specific challenge for its protein pancakes packaging design. The company was looking to expand its distribution, and fun package design was a way to bring in new customers. Additionally, The Vegain Bros wanted to expand beyond the health food website into regular markets.

Challenge Components

Popular market
Preconceptions about gluten-free and vegan
Resealable pouch design when it is not full

Research as a Packaging Design Firm

The first step in any design project is looking into the markets The Vegain Bros pancake packaging would be used in, such as the UK and eventually the USA. Since there has been a rise in health and fitness foods, there were many distinct product packaging designs on the market. We looked for defining market trends in these pancake packages.

Bonus Challenge

One of the significant challenges involved in creating this packaging was the preconceptions people have about vegan and gluten-free. Many people consider these food groups unappealing and are not willing to taste test any of them. We needed fun packaging design that looked as tasty as possible, so more people would consider picking it up.

Design Inspiration

The Vegain Bros had a strong existing brand around its passion for fitness and food, which served as inspiration. We were also able to draw from competitors on the market whose packaging designs ranged from ultra-minimalist to visually complex. Lastly, the pancakes themselves were an inspiration too.

Narrowing Down the Final Options

The design meeting for The Vegain Bros project involved several outstanding designs. The team liked the idea of displaying the pancakes on the package design and using the fitness goals that are a part of the company’s philosophy. These choices lead us to select the pancakes and a fit gentleman for the final design.

Result

The Vegain Bros deployed the new fun pancake packaging design and began further marketing efforts. They were picked up by several fitness and vegan food distribution networks in the UK, which drove an exciting sales increase. This increased demand meant The Vegain Bros expanded its product production as well.

The Deliverable

The Final Package:

One complete custom pouch design
Separate package design elements for reuse

The Vegain Bros fun packaging design combined several elements of its existing branding into a new, comical form. A fit person was included as a focal point, along with an apron to convey baking. The lovely pancakes also made it on this innovative design. We look forward to working with The Vegain Bros again as they expand its product lines.

FUN PACKAGING DESIGN