OMH NUTRITION

TYPOGRAPHY PACKAGING DESIGN

Company:OMH nutrition Oh My Health Co.
Location:Asia
Service:Packaging design
Category:Food & Drink
5.0 100+ Reviews

Challenge

OMH nutrition presented a unique custom order to Stan Agency. The company creates alternative medicine, and this specific product is mushroom capsules. OMH nutrition needed a typography packaging design, so we accepted the assignment.

Challenge Components

Niche market
Simple label
Consumer supplement wariness

Research as a Custom Bakery Packaging Firm

The Stan Agency design team researched the alternative medicine and mushroom capsule markets. We also examined direct competitor typography packaging design. We discovered that many companies use crowded labels and bright colors, especially in the USA.

Bonus Challenge

The additional challenge with this typography packaging design is consumer wariness. Supplements like mushrooms do not have significant amounts of traction. We knew we were convincing stressed out and health-conscious consumers with the typography packaging design and that made the planning more complicated.

Design Inspiration

OMH nutrition knew it wanted a simple typography packaging design. We selected the font family based on existing branding. Then the team worked through distinct layout options and inspired each other, culminating in amazing concepts.

Narrowing Down the Final Options

The Stan Agency team produced several quality typography packaging design concepts. We compared the ideas to the brand. Then we selected the best designs that matched the existing OMH nutrition products.

Result

The OMH nutrition representative loved the new typography packaging design. The innovative layout was quickly produced and put into use. Stan Agency recently heard that the mushroom capsules exceeded its sales projections.

The Deliverable

The Final Package:

One complete custom typography packaging design
Separate package design elements for reuse

The completed typography packaging design featured a gradient overtop the old-time medicine jar appearance. We used simple serif fonts. We felt this increased the legibility and store shelf attraction. We look forward to assisting OMH nutrition again as the company expands.