Outback brought Stan Agency an exciting challenge for its new packaging. The company sells luxury lifestyle accessories made from natural materials and needed a landscape design package that matched its philosophy. Stan Agency was happy to take on the project and oblige.
- Niche market
- Consumer philosophy
- Natural materials
Research as a Custom Package Design Firm
Landscapes are a common package design choice. We examined many competitors’ packages for trends and other useful market information. From there, we also investigated the best methods for recycling package designs so the items do not harm the natural landscape. We wanted to ensure we matched Outback’s brand perfectly.
The unique challenge with this project was matching the consumer philosophies to the landscape design package. Many of the people who use natural material accessories also have other earth progressive policies. We didn’t want to accidentally mismatch these philosophies and hurt Outback’s sales.
Since Outback is focused on natural products, we decided to incorporate natural elements into the landscape design package. That led to a debate on which natural pieces to include since Outback uses a wide range of materials from different climates. Eventually, the team settled on the mountains and went to their individual design spaces.
Narrowing Down the Final Options
The Stan Agency team produced some exceptional landscape design packages. We began by examining the designs for eye-catching qualities and branding. Then we looked at the cost-effectiveness, followed by adaptability.