Outback Packaging



Outback brought Stan Agency an exciting challenge for its new packaging. The company sells luxury lifestyle accessories made from natural materials and needed a landscape design package that matched its philosophy. Stan Agency was happy to take on the project and oblige.
Challenge Components
  • Niche market
  • Consumer philosophy
  • Natural materials

Research as a Custom Package Design Firm

Landscapes are a common package design choice. We examined many competitors’ packages for trends and other useful market information. From there, we also investigated the best methods for recycling package designs so the items do not harm the natural landscape. We wanted to ensure we matched Outback’s brand perfectly.

Bonus Challenge

The unique challenge with this project was matching the consumer philosophies to the landscape design package. Many of the people who use natural material accessories also have other earth progressive policies. We didn’t want to accidentally mismatch these philosophies and hurt Outback’s sales.

Design Inspiration

Since Outback is focused on natural products, we decided to incorporate natural elements into the landscape design package. That led to a debate on which natural pieces to include since Outback uses a wide range of materials from different climates. Eventually, the team settled on the mountains and went to their individual design spaces.

Narrowing Down the Final Options

The Stan Agency team produced some exceptional landscape design packages. We began by examining the designs for eye-catching qualities and branding. Then we looked at the cost-effectiveness, followed by adaptability.


The Outback team was thrilled with the final landscape design package. The packaging immediately entered production. The company reached back to us a few months ago. The new packaging design also saves money compared to the old one while driving sales.

The Deliverable

The Final Package:
  • One complete custom landscape design package
  • Separate package design elements for reuse
The final landscape design package offers a unique view. We used a snow-capped peak design surrounded by forest. We were able to render the design in greyscale, which saved ink later. We were delighted to work with Outback on this unique project.
Outback Packaging
Outback Packaging
Outback Packaging