CEREAL PACKAGING DESIGN

Challenge Components

• Saturated market
• Conveying the important bean attributes
• Showing growth

Research as a Custom Cereal Packaging Design Firm

Our first design research step was examining the cereal market trends. We then explored some competitor cereal packaging designs. Often, white bean packaging bordered on minimalistic, so we knew we wanted to void that.

Bonus Challenge

The additional challenge with this project was relating it back to beans. People in the USA are divorced from where their food comes from. Therefore, it’s had to tie something like beans to plants growing in a field. We had to overcome that for our packaging design.

Design Inspiration

Our primary cereal packaging design inspiration was the fields. This place is where food starts, especially organic food. We wanted to convey the field and growing conditions across the cereal packaging.

Narrowing Down the Final Options

The professional and innovative Stan Agency team produced many potential packaging design concepts. The concepts were compared to the existing product line. Then we chose the final design based on visual attractiveness and market response.

The Deliverable

The Final Package:

• One complete custom cereal packaging design
• Separate package design elements for reuse

The completed packaging design featured a field and lightly designed white sky expanse. We included a plant shaped product window. The tops of the bags alternate the brand colors. We look forward to assisting Helios again.