Introducing Moringa Powder to the USA
Although many Americans have never heard of it, moringa is a massive, worldwide industry valued at over $5.5 billion. Considered a superfood, it’s consumed in a range of different ways, including powder, tea, oil, and seeds. Analysts predict that, if trends continue and the price remains stable, the industry will see an 8.9% increase over the next half decade.
This exponential growth inspired Muna, an Ecuador-based company focused exclusively on growing and producing moringa products. Since 75% of the moringa market is in the USA, Muna hoped to break into the US market with design customized packaging that paid homage to its Ecuadorian origins while appealing to a broad base of mainstream Americans.
Complete Design Customized Packaging
One of Muna’s challenges was that they were a small Ecuadorian business. They didn’t have the big budget of major moringa companies in the USA. And they didn’t know the marketing and design decision that connect with American consumers. But they were determined.
When they contacted Stan Agency, they expressed a desire for quality package designs that drew inspiration from traditional Ecuadorian culture while appealing to Americans. They wanted something that was stylish and professional. And, since they lacked a massive marketing budget, they needed customized packaging design for a small business at a reasonable cost.