VitaGlobal presented a unique packaging design project to Stan Agency. They wanted to create a packaging design for CBD, which is a product of cannabis. Cannabis product packaging design can be complicated depending on the intended market and the legal status of marijuana within the region. The diverse requirements made this product a challenge.
Challenge Components
- Saturated market
- Preconceptions about CBD Isolate
- Legal packaging requirements
Research as a Custom Packaging Design Company
Packaging marijuana products depends on the intended market, so we dug deep into VitaGlobal’s intended USA markets. The cannabis product we began designing for was a cream, which required distinct elements compared to the more common tinctures. The distinction meant we needed to work harder to find direct competitors for the research components.
Bonus Challenge
There are many preconceptions about CBD, especially in the USA, where there is an ongoing war on all drugs. We needed to convey that CBD is different from marijuana in the packaging design while still anticipating a piecemeal of legal package labeling requirements. Additionally, the packaging needed to be discreet for some consumers.
Design Inspiration
The design team decided to go for a clean and straightforward CBD packaging design. That left our team a lot of room to distinguish this cannabis product packaging design from its competitors, many of whom used bright colors or intricate packaging. We also decided to reimagine some of VitaGlobal’s existing packaging elements.
Narrowing Down the Final Options
The design team meeting for VitaGlobal’s marijuana product packaging design involved several advanced design plans. Initially, we examined the packaging designs for discretion. Then we moved into discovering the most attractive option for consumers. That’s where the bright white and pastel complement worked well.
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