Expanding a Niche to the Mainstream
When Organic Wise, a USA-based natural food distributor, decided to start selling moringa powder, a nutrient-rich health food popular in India and other Asian nations, most American consumers had never heard of it. But since it was part of a larger line of products that included more familiar names like cinnamon, dried elderberries, and turmeric root, they believed that with the right branding, they could entice curious customers to give it a try.
The idea was simple: Hook consumers with organic, all-natural products they already love and use. Let the high-quality, creative elderberry and cinnamon packaging design build confidence in the brand. So, when those consumers who’ve already purchased a familiar product see the less common ones, they trust the brand enough to try it.
When Organic Wise contacted Stan Agency, they informed us of their strategy and asked for custom powder packaging design that would be practical for shipping and customer use, while communicating their core belief in natural and organic food sources.