- Company:Pure Grove Co.
- Service:Packaging design
- Category:Food & Drink
Organic food is increasingly more relevant for — and preferred by — customers in markets all around the world. The source and quality of an ingredient not only tells a story about the product itself but also ensures consumers of the healthy properties of the food. Pure Grove required an innovative and eye-catching plastic packaging design for its Organic Jumbo oats product that reached a larger target base than those limited only to health food stores; instead, the Pure Grove product required a design that showed how accessible the product was to customers of all backgrounds.
Organic food often has the connotation of being expensive and inaccessible to the average shopper operating on a grocery budget. Rather than be branded as a specialty health food item, Pure Groove required a plastic packaging design that was welcoming to shoppers of all different types. The combination of warm colors, cheerful graphics, and bold font ensures that potential customers immediately recognize the healthy quality of the organic oat product without being driven away by a perceived high price.