Making a Name in an Overcrowded Market
The global protein and snack bar market rose to an astounding $1.18 billion in 2018. The USA took up the largest share, with Europe coming up a close second. Market analysts estimate the trends will continue for the foreseeable future, hitting $1.9 billion by 2026.
Growth in the niche has been extraordinarily strong, offering plenty of opportunity to any business that wants a piece of the pie. But opportunities carry risks. A growing number of companies were invading the market, resulting in competition becoming fiercer. To succeed, many companies are faced with one of two options: either undercut their competitors’ price or develop a creative cereal bar packaging design for their snack bars that beats the overcrowded market.
Launching a Niche Snack to Wide Appeal
When Nth Degree Snacks contacted Stan Agency about designing a food label for this order, they already understood what they wanted: a unique food label design concept that drew inspiration from their established brand identity while showcasing their own quality snack bars.
One of the major challenges Nth Degree Snacks faced was creating interest in consumers for a niche product. They had produced two kinds of organic, ancient grains bars: matcha- and cocoa-flavored. American markets were already sold on cocoa. But matcha was another story. Though well-known in East Asian countries and some regions of the United States, Nth Degree Snacks hoped to push their snack bars into the mainstream of American life. Achieving this would require advanced planning before designing a food label that made the unfamiliar familiar – and appetizing.