Brillanz presented an awesome innovative packaging design challenge to Stan Agency. The company produces anti-aging NMN supplements. These products are the cutting edge of medical research. Therefore, the supplement needed innovative packaging design. Stan Agency took the challenge, and our top-rated design team did not disappoint.
Challenge Components
- Saturated niche market
- Conveying the importance of the supplement
- Consumer supplement wariness
Audience Research
In the USA, aging is a fear. We found that consumers who have this fear often spend significant sums on products that could prevent aging. This encouraged us to create an innovative packaging design. The goal shifted towards a professional feel that increased the credibility of the product.
Research as a Custom Innovative Packaging Firm
We examined many competitor packages across the supplement industry. These market trends helped the team decide which elements to use. We also dove into the necessary labeling for a product like NMN.
Bonus Challenge
The significant challenge with this project involved consumer wariness. Since supplements do not need to prove their effectiveness, consumers have likely bought an ineffective one before. These previous experiences influence how consumers react to Brillanz’s product. Innovative packaging design can mitigate the effect.
Design Inspiration
Simple design inspiration worked for this project. We decided that creating a professional image would work best. The innovative packaging design colors came from the brand. Meanwhile, the pure ease of the supplement was also inspiring.
Narrowing Down the Final Options
The Stan Agency design team created a few innovative packaging design concepts. After confirming these ideas met brand standards, we began testing them for eye-catching quality. We ended up with several sophisticated designs that were difficult to choose between. Ultimately, we let the client pick between our top two choices.
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