Get No. 1 Innovative Packaging Design 2021

Challenge

Brillanz presented an awesome innovative packaging design challenge to Stan Agency. The company produces anti-aging NMN supplements. These products are the cutting edge of medical research. Therefore, the supplement needed innovative packaging design. Stan Agency took the challenge, and our top-rated design team did not disappoint.

Challenge Components

Saturated niche market
Conveying the importance of the supplement
Consumer supplement wariness

Audience Research

In the USA, aging is a fear. We found that consumers who have this fear often spend significant sums on products that could prevent aging. This encouraged us to create an innovative packaging design. The goal shifted towards a professional feel that increased the credibility of the product.

Research as a Custom Innovative Packaging Firm

We examined many competitor packages across the supplement industry. These market trends helped the team decide which elements to use. We also dove into the necessary labeling for a product like NMN.

Bonus Challenge

The significant challenge with this project involved consumer wariness. Since supplements do not need to prove their effectiveness, consumers have likely bought an ineffective one before. These previous experiences influence how consumers react to Brillanz’s product. Innovative packaging design can mitigate the effect.

Design Inspiration

Simple design inspiration worked for this project. We decided that creating a professional image would work best. The innovative packaging design colors came from the brand. Meanwhile, the pure ease of the supplement was also inspiring.

Narrowing Down the Final Options

The Stan Agency design team created a few innovative packaging design concepts. After confirming these ideas met brand standards, we began testing them for eye-catching quality. We ended up with several sophisticated designs that were difficult to choose between. Ultimately, we let the client pick between our top two choices.

Result

The innovative packaging design helped Brillanz immensely after it entered production. The company let Stan Agency know that sales skyrocketed after the introduction. The business even ran a social media campaign with the release.

The Deliverable

The Final Package:

One complete custom innovative package design
Separate package design elements for reuse

The final innovative packaging design featured a white backdrop with red accents. The front of the package showed a minimalist layout. The only image accent was a geometric line drawing that spoke to professionalism and truth. We look forward to working with Brillanz again as its product line expands.

INNOVATIVE PACKAGING DESIGN