OLIVE OIL LABEL DESIGN

Challenge Components

• Saturated market
• Use considerations
• Consumer product education

Research as a Custom Label Design Firm

We began by examining the olive oil market trends. Then we looked at direct competitor olive oil label designs. This revealed an olive motif and a general preference for simple label designs. We decided to use a more elaborate plan.

Bonus Challenge

The particular challenge with this olive oil label design project involved the consumer product education. Consumers are learning more about their olive oil and want a high-quality product. We needed to convey that in the label, or Herbalea Food would sit in stores.

Design Inspiration

Olive fields inspired the design heavily. We wanted to evoke the olives without drawing them directly. Those fields are amazing, and we wanted to do them justice. We also kept the design clean, which was inspired by the classic illustrated olive oil label designs.

Narrowing Down the Final Options

The professional design team produced several olive oil label design concepts. We began by removing those with too many elements. Then we decided which olive oil label design best represented the olive oil.

The Deliverable

The Final Package:

• One complete custom olive oil label design
• Separate package design elements for reuse

The completed olive oil label design featured branded gold accents. We illustrated the mountains like those with olive fields. The design also featured a streamlined layout. We look forward to working with Herbalea Food again.