Momo chose Stan Agency for a unique order. The company wanted to release multiple protein balls flavors soon, including a toffee flavor, it needed packaging design completed quickly. The company intended for the new products to use distinct packages. Stan Agency took the challenge.
Challenge Components
- Saturated market
- Protein balls are rarely tasty
- Consumer wariness
Research as a Custom Packaging Design Firm
Items like toffee protein balls packaging design require research. The protein balls industry in the USA was our starting point. From there, we examined direct competitor packaging for market-specific trends. This information helped us formulate a noteworthy toffee packaging design.
Bonus Challenge
We needed to consider the over-saturated protein balls industry. Our toffee balls packaging design needed to address the visibility problem. We also needed to recognize that while sweet flavors are standard, consumers rarely believe the balls taste good. This causes them to avoid new products.
Design Inspiration
We wanted a simple yet effective packaging design for the toffee balls. The team decided on minimalism, which allowed us to work without element distraction. Inspiration also struck for how to differentiate the flavors while we were discussing the idea board.
Narrowing Down the Final Options
The packaging design team returned several advanced concepts for the toffee. We began by evaluating the designs against brand criteria. Then we examined the eye-catching qualities and how easy it would be to tell the flavors apart once we added the other two options.
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