MEISTERFAKTUR

BUSINESS PACKAGING DESIGN

Company:Meisterfaktur
Location:Germany
Service:Packaging design
Category:Retail
5.0 100+ Reviews

Challenge

Meisterfaktur presented an intriguing challenge to Stan Agency for its new business packaging design. The company sells home accessories and was interested in creating something extraordinary for its toilet bowl brushes. Stan Agency accepted the project and began assembling all the necessary information.

Challenge Components

Saturated market
Making the ordinary extraordinary
Conveying the quality

Research as a Custom Business Packaging Design Firm

The first thing we noticed during the research phase was the colors other companies used. The market seemed to trend towards white, blue, and green on competitor packaging. We decided to avoid those trends. We also found that many toilet brushes are sold without packaging, providing Meisterfaktur an advantage.

Bonus Challenge

Toilet cleaning brushes are everyday items, and our significant challenge was making this one extraordinary. We needed a business packaging design that was innovative. That way, people would become intrigued enough to pick up the box.

Design Inspiration

The inspiration behind this design combined the minimalist and illustration design styles. Each style offers a simple design that sparks the imagination. By combining the two, we would inspire twice as much. The team left with this inspiration for their own office spaces.

Narrowing Down the Final Options

The Stan Agency packaging design team returned several amazing concepts for this business project. We began the meeting using the brand and project criteria. Then we moved into figuring out which idea employed the design styles most effectively.

Result

The Meisterfaktur team loved the business packaging design. The team already had a business packaging manufacturer lined up, so production began quickly. Stan Agency recently received a note saying that Meisterfaktur noticed a sales increase as the new packaging rolled out too.

The Deliverable

The Final Package:

One complete custom business packaging design
Separate package design elements for reuse

The complete business packaging design featured the product prominently on a black background. The rest of the design featured illustrations. We were pleased by the clean look. Stan Agency looks forward to working with Meisterfaktur again as the company expands.