Masaroo brought Stan Agency a creative challenge for a new product label. The company creates skincare products, and it needed the perfect skincare label design for a new facial scrub line. Stan Agency accepted the custom order, and we began work immediately.
Challenge Components
- Saturated market
- Legal labeling requirements
- Consumer wariness
Research as a Custom Label Design Firm
Our first step was researching the skincare and facial scrub industries. This research helped us pinpoint market trends, particularly in the USA. Then we examined competitor packaging for patterns we wanted to avoid. The analysis allowed us to form a unique design perspective.
Bonus Challenge
Skincare label design is tricky, especially given consumer wariness. Most consumers are bombarded with messages regarding their faces every day. Then when they shop there are aisles of products. Since many of the products don’t work for everyone, this fosters a wariness of all products. We needed a skincare label design that reassured the consumer.
Design Inspiration
Masaroo uses a minimalist brand and advocates for better skincare products. We used that brand as the basis for our design. We also examined that product itself so we could accurately convey it. These distinct inspiration sources helped shape the final skincare label design immensely.
Narrowing Down the Final Options
The label design team created several awesome concepts for this skincare product. We began the meeting by comparing the ideas to existing labels from Masaroo. Then we investigated which ideas stood out best on a shelf covered in other products.
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