SKINCARE LABEL DESIGN

Challenge Components

• Saturated market
• Legal labeling requirements
• Consumer wariness

Research as a Custom Label Design Firm

Our first step was researching the skincare and facial scrub industries. This research helped us pinpoint market trends, particularly in the USA. Then we examined competitor packaging for patterns we wanted to avoid. The analysis allowed us to form a unique design perspective.

Bonus Challenge

Skincare label design is tricky, especially given consumer wariness. Most consumers are bombarded with messages regarding their faces every day. Then when they shop there are aisles of products. Since many of the products don’t work for everyone, this fosters a wariness of all products. We needed a skincare label design that reassured the consumer.

Design Inspiration

Masaroo uses a minimalist brand and advocates for better skincare products. We used that brand as the basis for our design. We also examined that product itself so we could accurately convey it. These distinct inspiration sources helped shape the final skincare label design immensely.

Narrowing Down the Final Options

The label design team created several awesome concepts for this skincare product. We began the meeting by comparing the ideas to existing labels from Masaroo. Then we investigated which ideas stood out best on a shelf covered in other products.

The Deliverable

The Final Package:

• One complete custom skincare label design
• Separate package design elements for reuse

The completed skincare label design used minimalism heavily. We employed a small gradient as the background. Meanwhile, the branded text stands out on the background. We look forward to working with Masaroo again as the company expands.