COMPANY LABEL DESIGN

Challenge Components

• Saturated niche market
• Conveying the importance of the supplement
• Consumer supplement wariness

Research as a Custom Company Label Design Firm

The first step of our design process is research. The male fertility market is over-saturated, but we began there. Then we looked broadly at the supplement market for any sweeping market trends. From there, we examined the rest of the Sunergetic brand. Once all the research was compiled, the design team meeting began.

Bonus Challenge

Male fertility supplements are a saturated market, yet many of the products do not perform as advertised. This creates a healthy wariness in consumers. We needed a way to overcome that in the company label design.

Design Inspiration

Sunergetic is a well-established brand. That allowed us to draw from the existing branding. From there, we considered what symbols we associate with male fertility. The team then worked on concepts in their own spaces.

Narrowing Down the Final Options

The design team returned several amazing company label design concepts. We narrowed the designs down by how well each conveyed the Sunergetic brand first. Then we looked at the conveyance of the male fertility message and overall eye-catching qualities.

The Deliverable

The Final Package:

• One complete custom company label design
• Separate package design elements for reuse

The completed company label design included the signature Sunergetic white and blue color scheme. Around the text, we also included a picture of sperm. That image attracts the eye and conveys the supplement meaning. We look forward to working with Sunergetic again as it expands the product lines.